We help businesses get the most out of their brands, products, and people. Their Key Business Drivers
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WELCOME

Brand KBD, LLC is a Consulting and Training firm that specializes in brand marketing and strategy

I have over 20 years of experience with Procter & Gamble, Abbott Nutrition, and IBM Consulting where I led some of their largest brands and trained hundreds of employees.

 
 

BRAND KBD, LLC

We’re here to help you solve your biggest business challenges and to train your employees to better manage your business moving forward.

 
 
 
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Approach

My unique approach will help you understand your Key Business Drivers of awareness, trial, and repeat.  Whether you need help in strategy, building your brand/product positioning, identifying your target audience, or developing retail/healthcare sales plans, I can help drive your business.

Services

 
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CONSULTING

I have a passion for solving business challenges and helping organizations get the most out of their team, products, and brands. I want to understand your business, your goals, and help you build a plan to drive sustainable business results.

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TRAINING

I developed and taught marketing, strategy, and leadership classes at Procter & Gamble and Abbott. I also guest lecture at the MBA program at Ohio State. My goal is to help your team build skills to drive your long-term business results.

 
 
 
 

Testimonials

Training

“We engaged Steve for a brand positioning project where he empowered the internal and agency partner teams to rethink our consumer target and brand positioning.  I recommend Steve for any consumer insight and brand management project that requires fresh thinking and teamwork.  If you’re stuck, I’m pretty sure Steve can get you unstuck.”

Sara Engber, Vice President Retail, Chinet Brand

"Steve is an experienced, innovative, savvy marketing executive who helped SafeWhite by providing excellent input and insights into our respective market segments and helped us establish valuable relationships with several of the world's leading consumer brands. I would highly recommend him to anyone looking for strong CPG marketing consulting or advisory board services."

R. Shealy, CEO

“Steve and Brand KBD bring a very structured and disciplined approach to developing brand strategy. Steve's thinking and recommendations are always data based and strategically sound. Steve and his firm will help you build a stronger brand by focusing on the core fundamentals of brand building. Steve has helped us build a foundation for the Cruise brand which will improve our marketing effectiveness in 2019 and beyond. "

Lucas Watson, Chief Marketing Officer, Cruise Automation

“Steve did a terrific job for us – he developed the customer and market strategy, analyzed our competitors, and developed the pricing, business model, and volume forecast for our market entry. He has a unique approach that truly gets to the key drivers of our business – would highly recommend him for any type of marketing and strategy work”

R. Sears, CEO, Sight4All

“Steve did an excellent job for us in developing a consumer facing strategy for our business…he developed a strong understanding of our business, in a very short amount of time, and led the strategy development and go to market plan for our customers.”

General Manager, Fortune 200 Client

 
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