See below for a sample of client testimonials. I have been fortunate to work with some great clients since starting Brand KBD.
“Steve did an excellent job for us in developing a consumer facing strategy for our business…he developed a strong understanding of our business, in a very short amount of time, and led the strategy development and go to market plan for our customers.”
General Manager, Fortune 200 Client
Steve worked for me at P&G for several years. He is strategic, a very strong data-based marketer and was considered a top-talent. I would absolutely recommend him as a consultant or trainer for any business challenge that you have or if you have opportunities to improve your brand/product equity work. He was a great builder of his organization and was also an active trainer in the P&G brand colleges and consistently received very high scores.
Kirk Perry, President, Brand Solutions, Google; former President, Global Family Care, Procter & Gamble
“Steve and Brand KBD bring a very structured and disciplined approach to developing brand strategy. Steve's thinking and recommendations are always data based and strategically sound. Steve and his firm will help you build a stronger brand by focusing on the core fundamentals of brand building. Steve has helped us build a foundation for the Cruise brand which will improve our marketing effectiveness in 2019 and beyond.”
Lucas Watson, Chief Marketing Officer, Cruise Automation
“Steve was an invaluable resource to my product management and sales teams in gaining new insights about our category and our consumers. Not only was the content directly relevant to our business, the way Steve interacted with the team and communicated the insights created an excitement and renewed energy for how we work with our customers and market to our consumers. It was so beneficial, in fact, that we immediately engaged Steve for a brand positioning project where he empowered the internal and agency partner teams to rethink our consumer target and brand positioning. The outcomes of this work will support our marketing goals for many years into the future. Again, his laser sharp brand expertise combined with his exceptional interpersonal capability removed previous barriers and entrenchments and took us to a new level. I recommend Steve for any consumer insight and brand management project that requires fresh thinking and teamwork. If you’re stuck, I’m pretty sure Steve can get you unstuck.”
Sara Engber, Vice President Retail Business Unit, Huhtamaki, Chinet Brand
“Steve did a terrific job for us – he developed the customer and market strategy, analyzed our competitors, and developed the pricing, business model, and volume forecast for our market entry. He has a unique approach that truly gets to the key drivers of our business – would highly recommend him for any type of marketing and strategy work.”
R. Sears, CEO, Sight4All
Steve is an experienced, innovative, savvy marketing executive who helped SafeWhite by providing excellent input and insights into our respective market segments and helped us establish valuable relationships with several of the world's leading consumer brands. I would highly recommend him to anyone looking for strong CPG marketing consulting or advisory board services.
R. Shealy, CEO
Steve recently completed the second assignment I challenged him with, and I couldn’t be happier with the results he delivered. He is a very talented, experienced brand marketer that has the rare ability to teach, motivate and engage a group of people he didn’t previously know. His straight forward approach to solving complex organizational situations by building a collaborative environment amongst our team was refreshing and effective. His final work product was terrific but more importantly, the impact he had on our team will extend far beyond these two specific projects.
Ken Martindale, GNC CEO
We recently engaged with Brand KBD to help with some brand refresh work on our brands Earth First and Super Soft. Steve and his team did an excellent job working with us to sharpen our core consumer target and then to build brand equity pyramids to drive executional consistency in our brand work. His team also refreshed all package designs based on the consumer work and tested them with target significantly improving purchase intent. Would highly recommend his Brand KBD team for any brand fundamental work.
Kevin Otero, CEO, Royal Paper